August 13, 2025

In this issue: 
  • Sept. 10: Hotel Reservations Open for all Members
  • Freeman Online Is Open! 
  • NAMM Official Service Providers 
  • Beware Fake List Service Providers & How to File a Fraud Report
  • More Show Tips 
  • Important Dates and Deadlines 

Sept. 10: Hotel Reservations Open for All Members

Availability is first-come, first-served. On September 10, NAMM will email a booking link that allows you to reserve your stay through our official hotel provider, EventSphere. Please note, your NAMM membership must be active to access the link and secure your room. 
Go to Hotel Page

Freeman Online Is Open!

Save time and money by placing your booth orders early with NAMM’s official general service contractor, Freeman. Order a wide array of services, including: 
  • Carpet & furnishings (accent chairs, tables, exhibit packages) 

  • I&D labor & booth cleaning 

  • Signs, graphics, rental exhibits & fabric solutions 

  • Hanging signs & digital graphics 

  • Electrical, lighting & AV orders 

Go to Freeman Online

NAMM Official Service Providers

NAMM has contracted with the following designated service providers to support your booth planning:
  • Allied Universal Event Services — Booth security 
  • Aramark — Catering 
  • Encore — Rigging services for ACC Level 3 and ACC North Level 200
  • EventSphere — Hotel block reservations 
  • Freeman — General service contractor (labor, material handling, logistics, electrical, rigging in exhibit halls A-D and ACC North Level 100, etc.) 
  • Map Your Show — Exhibitor Resource Center Dashboard for Show Planning 
  • Maritz — NAMM Show Registration
  • Masterpiece International Shipping — International freight forwarder and customhouse broker
  • Pyramid Logistics —  Direct pickup and delivery van line carrier
  • Rainprotection Insurance — Event insurance coverage
  • Smart City Networks — Internet, telephone and cable TV services
  • 800 PLANT IT  — Plant and floral rental

Please note that only these official, vetted NAMM service providers should contact you regarding your NAMM Show participation. 

Order services from the Exhibitor Resources webpage by clicking Booth Orders & Administration.
Order Services Now

Beware of Fake List Service Providers

As an exhibitor, you may receive emails and phone calls from scammers luring exhibitors to book fake hotel rooms or purchase fraudulent lists. These companies are NOT affiliated with NAMM and are NOT authorized to contact you. 

Many of these companies retrieve your public information from the interactive floor plan and may even contact the main company number to obtain your name and direct line or email. Your personal contact information is never posted online by NAMM and is only shared with the service providers authorized by NAMM.  

All official NAMM correspondence will be sent directly from NAMM via an email newsletter, direct email, direct mail or a phone call. 

Please keep in mind: 
  • Official NAMM Show service providers are listed on NAMM’s Exhibitor Resources webpage. NAMM has vetted these companies and verified that they offer legitimate products and services. 
  • If someone calls you from an organization, don't assume they're a legitimate representative of that organization. Call them back on the main company number. Caller ID isn't a reliable way to verify a caller’s identity. 
  • If someone emails you about something urgent, get their phone number and call them to ask questions. Don’t reply to the email and don’t send money. The ‘sender’ field can be altered and is not a reliable way to verify if an email is legitimate. 
If you receive a suspicious email or are unsure an email is a legitimate service provider email, call NAMM headquarters at 760-438-8001 or forward the email to cease@namm.org.   

How to File a Fraud Report 

Help stop scammers by reporting fraudulent solicitations to the Federal Trade Commission (FTC). 

To report fraud: 
  • Go to ReportFraud.ftc.gov 
  • Click “Report Now” 
  • For Question 1: select “An Impersonator” 
  • For Question 2: select “Well-known or trusted business” 
  • Click “Continue” 
  • Provide as much detail as possible and submit 
Why it matters: The FTC shares reports with law enforcement partners. With enough complaints, we can help stop fraudsters from targeting exhibitors. 

■ MORE SHOW TIPS

Want Your Endorsed Artist on a NAMM Stage?

NAMM is accepting entries for the 2026 Bands at NAMM performance slots through September 16. Enter your artist for a chance to share their music on a NAMM Show stage!  
See Bands at NAMM Page

Maximize Your Show Presence

Be unforgettable. Turn The NAMM Show into your personal stage with bold, high-visibility displays. From column wraps and lobby banners to display cases and floor decals, your brand can be everywhere attendees look.

Stand out. Be remembered. Drive traffic to your booth.
Put My Brand in the Spotlight

Get Your Visa Early

Visa applications can take time depending on your country of origin. Get your visa in advance to ensure streamlined travel.
See Visa Info

■ IMPORTANT DATES & DEADLINES

SEPTEMBER
9/2    
  • Aramark Booth Catering Orders Begin
  • Aramark Meeting Room Catering Orders Begin
9/10    
  • NAMM Member Badge Registration Opens at 9 am PT
  • Hotel Reservations Open for Members and Attendees (NAMM will email a booking link.)
9/17    
  • Final Exhibit Space Payment Deadline
9/24    
  • Booth Confirmations & Show Map Release
  • Order Lead Retrieval Apps & Devices 
  • The NAMM Show App Opens