The Run of Show — Exhibitor news, tips and information

November 19, 2025

In this issue: 

  • Booth Logistics Checklist, plus Freight Target Check-In Schedule Now Available!
  • Reminder: Complete Booth Forms
  • More Show Tips
  • Important Dates and Deadlines

Booth Logistics Checklist

Stay ahead of your booth logistics with these essential details: 

 1. Freight Target Check-In Schedule Available, Marshaling Yard and Truck Check-in Time

  • The Claudina Marshaling Yard, located two miles from the Anaheim Convention Center, is where trucks check in before unloading at the convention center. 
  • Use the Freight Target Check-In Schedule and color-coded map to confirm your truck’s check-in time. 
  • Note: The freight target check-in time is only for arrival at the marshaling yard, not your unload time at the convention center. 
Go to Freight Target Check-in Schedule >>

 2. Labor 

  • Allow 4-6 hours (halls A-D) and 8 hours (ACC levels 2-3 and ACC north) from your freight target check-in time until labor begins. This will ensure that you don’t have labor standing around waiting for the freight to be delivered to your exhibit location. 
  • Exhibitors working outside designated hours can make arrangements with their floor manager.
See exhibitor hours >>

3. Shipping 

Please review Freeman’s Material Handling info and download their Shipping and Material Handling Checklist. 

Freeman Advance Warehouse Shipping 
  •  Receiving begins on December 12. 
  • The deadline for advance shipments is January 9. 
 Get advance warehouse shipping labels >>

 Ship Direct to Show Site 
  • Deliveries will not be accepted before Friday, January 16. 
Get direct to show site shipping labels >>

International Shipping 
  • Masterpiece International Ltd is the official freight forwarder appointed by NAMM. 
Get the International Shipping Manual >>

4. Booth Services 

Freeman Online

December 19 is the early bird deadline for saving up to 30% on useful booth services with Freeman. Our general service contractor can help you with: 
  • Carpet
  • Accent chairs and tables
  • Exhibit packages
  • Furnishings
  • I&D labor
  • Booth cleaning
  • Signs and graphics
  • Rental exhibits
  • Fabric solutions
  • Hanging signs
  • Digital graphics
  • Electrical service
  • Lighting
  • AV orders
Go to Freeman Online >>

Internet 
  • All exhibitors receive free Wi-Fi access at the Anaheim Convention Center. 
  • Contact Smart City to guarantee reliable internet, telephone or cable services for your booth or meeting room.  
Get the Smart City Exhibitor Ordering Guide >>

Floral and Plant Rentals 

Add a touch of natural elegance to your booth or meeting room with floral and plant rentals from our trusted partner, 800-PLANT-IT.

Get the order form >>

Food and Beverage 

Treat your staff and guests to a culinary experience that matches the excellence of your exhibit. Aramark, our trusted catering partner, offers quality ingredients, customizable menus and convenience. 


On January 3, a 15% late fee begins for booth and meeting room catering. 

Get the booth catering menu >>
Get the meeting room catering menu >>

5. Lead Retrieval

Collect valuable leads with ease and efficiency with Maritz, our official lead retrieval service provider. Choose a Mobile App, Handheld or Tablet Badge Scanner for quick, on-the-spot attendee contact data.

​​​​​​​Get lead retrieval order form >>
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Reminder: Complete Booth Forms

  • 11/15 PAST DUE - Booth Display Variance & Construction Request Form — This form only needs to be completed if your exhibit does not comply with NAMM’s booth display rules and regulations.   
  • 11/15 PAST DUE - Exhibitor Meeting Room Floor Plan (ACC Levels 2 & 3 and ACC North Level 2) — If you’re exhibiting in a meeting room, please complete this form.
  • 11/15 PAST DUE - Atmospheric Effects Demo Request Form — If you plan to showcase product demos in the atmospheric or hazing category, the Anaheim Fire and Rescue and Anaheim Convention Center require approval in advance.   
  • 12/1 - Exhibitor Appointed Contractor (EAC) Application: For Exhibitors — If you hire outside help (EACs) for booth setup or services, please have your EAC review the requirements on our Exhibitor Appointed Contractor page and complete this form to submit your EAC.  
  • 12/1 - Exhibitor Appointed Contractor Application: For EAC — The EAC must complete this form and have their certificate of insurance ready to upload to the application.
  • 12/15 - Fire Marshal Permits — Obtain your permit and submit your certifications.
To find all forms, log in to your NAMM Dashboard and click "Exhibitor Resource Center," then go to Resources > Booth Orders and Administration.
Go to Dashboard
■ MORE SHOW TIPS

Be Seen! Upgrade Your Digital Showroom 

It's November, and attendees are downloading The NAMM Show app to look for YOUR booth and products! Upgrade your Digital Showroom so you can:

>> Add Exhibitor Events, such as giveaways, artist appearances, product demos and networking events

>> Increase visibility on the Exhibitor Search function and the Directory Home Page

>> Track views, clicks and leads in real time

Log in to your NAMM Dashboard and click "Exhibitor Resource Center" to get started.
Go to Dashboard

Send Badge Invitations ASAP 

If you are the Registration Admin, send badge invitations to your employees and guests TODAY so they enjoy an easy registration!

1. Log in to your NAMM Dashboard, click “Manage Employees” and add your company employees. This ensures your employees are properly connected to your company. 

2. Under “Badge Registration,” send badge invitations to your employees and guests. Each person must complete their own registration.
Go to Dashboard

Get Featured in The NAMM Show Electronic Press Kit 

Want more media and creator buzz around your brand? The 2026 NAMM Show Electronic Press Kit (EPK) will be sent to registered media, influencers, creators and podcasters as the show kicks off — and you can be part of it. 

Exhibitors get a free page to highlight new products, booth events or direct links to your website. See last year’s EPK for inspiration. The 2026 edition goes live Wed., January 21, aligned with NAMM Global Media Day. 

For details, contact NAMM Director of Communications John Dolak, or submit one page of brand assets to epk@namm.org. 
Enter My Brand

Access Travel and Entertainment Discounts 

We are pleased to offer discounted rates for airlines, airport transfers and entertainment options.
See Discounts

Let Your Brand Shine at the TEC Awards

Bring more attention to your brand and drive traffic to your booth with a Platinum, Gold, Silver or Bronze sponsorship of the TEC Awards, the popular awards night for the best in pro audio and sound production. It’s always a packed house!
See Sponsorships
■ IMPORTANT DATES & DEADLINES
NOVEMBER
11/15
  • Booth Variance Request Form Due - PAST DUE
  • Exhibitor Certificate of Insurance Due; Email: sales@rainprotection.net
  • Meeting Room Floorplans Due - PAST DUE
  • Atmospheric Request Form Due - PAST DUE
  • Building Meeting Room or Demo Room Pre-Show/After-Hours Event Request Form Due