This newsletter is your official planning guide for The 2027 NAMM Show. It's designed to keep you, your team and your exhibitor appointed contractors (EACs) on track with important deadlines, planning resources, operational updates and exhibitor benefits.
Whether you're a first-time exhibitor or a seasoned NAMM veteran, we'll provide the information you need to help make your show experience successful from move-in through move-out.
5 Ways to Get a Strong Head Start on Your Show Planning
Early planning for your NAMM Show means that you’ll have a shorter to-do list in the coming months. We recommend getting started with these five action items:
1. Update key info on your NAMM Dashboard
Log in to your dashboard and update your contact information, billing address and shipping address. This ensures your company information is displayed correctly on The NAMM Show map, online directory and Digital Showroom.
2. Renew your NAMM membership by August 18
Renew your membership from your NAMM Dashboard by August 18 to ensure access to exhibitor priority hotel booking and NAMM Show badge registration.
3. Review and bookmark the 2027 Exhibitor Deadlines
This checklist provides you and your team with an outlook of deadlines so you can stay on track with exhibit planning.
4. Apply for a U.S. visa
If you’re traveling from outside the U.S., begin your visa application process now to ensure you obtain it on time for the show.
5. Plan your booth features, get early bird discounts
From carpet to accent furniture to electrical, there are several booth features and services that can enhance your brand presence. Our official general service contractor, Freeman Online, will be available soon to take your orders and deliver early bird deals so you can meet your goals and your budget. Keep an eye open for an email announcing when the system is open. See the Freeman Event Price List to help with planning.
Enhance your company profile, logo placement, online lead capture and other options with the product of your choice — this is your opportunity to capture valuable attendee contacts and drive traffic to your booth.
New for 2027: Significant Savings on Material Handling
We’re pleased to share that to help you maximize value and minimize cost, NAMM provides exhibitors with 1,000 pounds of complimentary material handling for every 100 sq. ft. of paid exhibit space. This applies whether you’re shipping in advance to the Freeman warehouse, directly to show site, or via privately owned vehicle.
Plus, we’ve eliminated many additional fees, including warehouse receiving, overtime and special handling fees!
NAMM prioritizes the security of our exhibitors and attendees. Unfortunately, scammers often target large events and may falsely claim to provide hotel reservations, attendee mailing lists or other event services.
To help protect your company from fraudulent activity:
Verify the sender's email address. Official NAMM emails will only come from the @namm.org domain.
Confirm any requests involving payment or banking changes by forwarding the email to billing@namm.org.
Be cautious of companies offering attendee lists. NAMM does not sell attendee mailing lists.
Report suspicious emails to cease@namm.org or contact NAMM Headquarters at 760-438-8001.
Travel & Entertainment Discounts
We are pleased to offer discounted rates for airlines, airport transfers and entertainment options.
