The Run of Show - Exhibitor News, Tips and Information
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In This Issue

  • Your Exclusive Member Access to Hotel Booking & Registration Opens Aug. 19
  • Aug. 18 Webinar: Learn How to Set Up Your Registration Admin and Start Sending Badge Invitations
  • Select Your Digital Brand Presence Now — Save 25% Through Aug. 31
  • Why You'll Love the Enhanced Material Handling Package
  • Action Required: Verify Your Booth Materials Meet Fire Safety Requirements
  • Official NAMM Service Providers
  • More Show Tips
  • Important Dates
QUICK LINKS
NAMM Dashboard
Exhibitor Resources
Freeman Online


Your Exclusive Member Access to Hotel Booking & Registration Opens Aug. 19 

As an active NAMM member, you have exclusive early access to hotel reservations and The 2027 NAMM Show registration before they open to all attendees in September.

The hotel link will go live on your NAMM Dashboard on August 19. Before that date, please ensure you can log in to your dashboard, check that your employees are connected to your company, and verify that your membership is current. See our Using the NAMM Membership Dashboard support page for step-by-step assistance.   

Book the NAMM hotel block through NAMM's official hotel partner, EventSphere, and enjoy: 
  • Exclusive discounted rates averaging 34% less than booking directly with hotels or through other travel sites 
  • Flexible cancellation policies 
  • Exclusive promotions and hotel perks 
  • Discounted room upgrades 
  • Reservation Relocation Protection for added peace of mind 
Don't wait — the most popular hotels fill quickly, and the best selection is available when reservations first open. 
Go to Dashboard


Aug. 18 Webinar: Learn How to Set Up Your Registration Admin and Start Sending Badge Invitations   

Date: August 18
Time: 11 am PT
For: Your company's Registration Admin

Your company's Registration Admin is the person responsible for sending badge invitations included in your company’s badge allotment for The 2027 NAMM Show.
 
Join us for our webinar to learn:
  • How to get set up as your company's Registration Admin
  • How to start sending badge invitations from your badge allotment
  • Badge types and which badge each employee or guest should receive for entry to The NAMM Show
Register Now


Select Your Digital Brand Presence Now — Save 25% Through Aug. 31  

Attendees start planning as soon as the map is released in September. Select your Digital Brand Presence now to make sure you are seen! Through Aug. 31, save 25% on the Essential Digital Brand Presence, Premium Digital Brand Presence or Digital Logo & Leads Only package. 

Increase your exposure in The NAMM Show App with an enhanced company profile, prominent logo placement, online lead capture and more. Choose the package that best fits your goals and get attention on your brand before, during and after the show. 
Select Presence


Why You'll Love the Enhanced Material Handling Package 

To help reduce exhibiting costs and simplify logistics, NAMM provides exhibitors with 1,000 pounds of complimentary material handling for every 100 sq. ft. of paid exhibit space. Enjoy these significant exhibitor benefits: 
  • Save more with expanded complimentary freight and material handling services. 
  • No unexpected fees for warehouse receiving, overtime, special handling and off-target deliveries. 
  • Budget with confidence thanks to straightforward per-pound overage pricing. 
  • Ship your way — advance warehouse, direct-to-show-site, and POV deliveries are all covered within your weight allowance. 
Enjoy a smoother move-in with greater flexibility, simpler logistics and less administrative hassle.  
See Expanded Material Handling Package


Action Required: Verify Your Booth Materials Meet Fire Safety Requirements 

If your booth includes decorative materials or foam-padded furniture, take a few minutes to confirm they meet Anaheim Fire & Rescue fire safety requirements before arriving onsite. 

If you're using any of the following, they must be flame resistant: 
  • Drapes, curtains, decorative fabrics or netting 
  • Faux plants, flowers, grass walls, succulent walls or boxwood hedges 
  • Canvas tents, canopies or awnings 
  • Straw or hay 
  • Inflatables 
  • Cardboard display walls or furniture 
  • Bean bags 
  • Fur or carpeted walls 
  • Other decorative materials used for booth décor or separation 
Before the show opens, you must: 
  1. Submit a California State Fire Marshal Flame Resistant Certificate to Anaheim Fire & Rescue for applicable materials. 
  2. Ensure any foam-padded furniture (chairs, couches, ottomans, armchairs, etc.) complies with California flammability standards (TB 117 or TB 117-2013, depending on the exhibit area). 
Important: Materials that cannot be verified as flame resistant may be removed from the exhibit floor before the show opens. 
Go to Fire Safety Rules


Official NAMM Service Providers 

NAMM has contracted with the following designated service providers to support your participation in The NAMM Show:
  • Allied Universal Event Services — Booth Security 
  • Aramark (launching soon) — Catering Services 
  • Encore — Rigging Services 
  • EventSphere — Hotel Reservations 
  • Freeman Online — General Service Contractor 
  • Map Your Show (launching soon) — Exhibitor Resource Center, Digital Showroom, The NAMM Show App & Show Directory 
  • Maritz (launching soon) — Registration Services & Lead Retrieval 
  • Masterpiece International Shipping — International Freight Forwarder & Customs Broker 
  • Pyramid Logistics — Direct Pickup & Delivery Carrier 
  • Rainprotection Insurance — Event Insurance Coverage 
  • Smart City Networks — Internet, Telephone & Cable TV Services 
  • 800 PLANT IT — Plant & Floral Rentals
Only these official, vetted NAMM service providers should contact you regarding your participation in The NAMM Show. 
Explore Services

More Show Tips

Here are a few other helpful pointers!

Want Your Endorsed Artist on a NAMM Stage?

NAMM is now accepting entries for the 2027 Bands at NAMM showcases. Enter your artist for a chance to share their music on a NAMM Show stage! 
Learn More

Apply for a Visa

If you’re traveling from outside the U.S., begin your visa application process now to ensure you obtain it on time for the show.
Visa Info

Access Your Travel and Entertainment Discounts

We are pleased to offer discounted rates for airlines, airport transfers and entertainment options.  
Go to Discounts

IMPORTANT DATES
Aug. 6 - Bands at NAMM Submissions Open
Aug. 18 - Webinar: Learn How to Set Up Your Registration Admin and Start Sending Badge Invitations
Aug. 19 - Members-Only Access to Hotel Booking & Registration