The Run of Show - Exhibitor News, Tips and Information
September 18, 2026
In This Issue:
  • Exhibitor Information Page Opens
  • Hosting After-Hours Events
  • Official Service Providers
  • NAMM Show Map & App Launch
  • Enhanced Material Handling
  • Exhibitor Tips
  • Important Dates
QUICK LINKS
NAMM Dashboard
Exhibitor Resources
Freeman Online
NOW OPEN! Plan Your Show With the New Exhibitor Information Page & Exhibitor Resource Center
Sign in to your NAMM Dashboard to access the new Exhibitor Information page and Exhibitor Resource Center (ERC)! The upgraded pages offer all the tools you need to plan for a successful NAMM Show. From here, you can:
  • Update exhibitor information to enhance your Digital Showroom
  • Place booth service orders 
  • Use your show planning checklist
  • Set up your meeting availability
  • Boost your digital brand presence and drive traffic to your booth with digital product packages available in “Upgrade My Showroom” 
  • Lock in branding opportunities on The NAMM Show App 
  • Invest in lead retrieval to secure attendee data, strengthen follow up and maximized ROI
  • View the show map (launching soon) to see your booth location
Whether you’re a first-time exhibitor or a seasoned pro, the new Exhibitor Information page and ERC will be your go-to hub for show planning. Simply sign in to your dashboard at namm.org and click on “Exhibitor Information.”
Sign In
Access for Your Team

All employees can view the Exhibitor Information page, but only designated team members have access to the ERC.

Your company's Primary Contact can access both the Exhibitor Information page and the Exhibitor Resource Center from the NAMM Dashboard. They can also add additional users, such as the marketing team, trade show contacts and EACs, to ensure everyone involved in managing your booth and digital showroom has access.
Hosting an After-Hours Event? Submit Your Request
If you’re thinking about hosting an event in your leased meeting or demo room outside of show hours, complete our after-hours event request form. At the bottom of the form, please review the requirements for holding an after-hours event, including:
  • Security
  • Badge and entry
  • Food/beverage
  • Electrical needs
Request Form
Submitting a request does not guarantee approval. Please wait for approval before planning your event.
Trust the Pros: Order Through NAMM's Official Service Providers
NAMM has contracted with the following designated service providers to support your participation in The NAMM Show:
Allied Universal Event Services
Booth Security
Aramark
Catering Services
Encore
Rigging Services
Event Sphere
Hotel Reservations
Freeman Online
General Service Contractor
 
Map Your Show
ERC, Digital Showroom, Show Directory and NAMM Show App
Maritz
 Registration Services &
Lead Retrieval 
Masterpiece International
Freight Forwarder &
Customs Broker
Pyramid Logistics
Direct Pickup & Delivery Carrier
Rainprotection Insurance
 Event Insurance Coverage
Smart City Networks
Internet, Telephone &
Cable TV Services
800 PLANT IT
Plant & Floral Rentals
 
Only these official, vetted NAMM service providers should contact you regarding your participation in The NAMM Show.
Prepare for Launch! The NAMM Show Map & App Launch on September 23
The countdown is starting... Are you ready for launch? The NAMM Show Map, NAMM Show App and booth numbers will be released on Wednesday, September 23. 

Get ready to market that booth location! In the meantime, get a head start by adding your additional exhibitor listings and shares and complete your Digital Showroom in the ERC.

If you want MAXIMUM brand exposure, select a digital brand upgrade!

Attendees will start planning their show when the map and app launch on September 23 — make sure you're seen on Day 1.
View Upgrades

New for The 2027 NAMM Show: Take Advantage of the Enhanced Material Handling Package
To help reduce exhibiting costs and simplify logistics, NAMM is pleased to provide an enhanced 2027 Material Handling Package with significant benefits for exhibitors:
  • Save more with expanded complimentary freight and material handling services.
  • No unexpected fees for warehouse receiving, overtime, special handling and off-target deliveries.
  • Budget with confidence thanks to straightforward per-pound overage pricing.
  • Ship your way — advance warehouse, direct-to-show-site and POV deliveries are all covered within your weight allowance.
  • Enjoy a smoother move-in with greater flexibility, simpler logistics and less administrative hassle. 
See Details

Exhibitor Tips

Apply for a Visa

If you’re traveling from outside the U.S., begin your visa application process now to ensure you obtain it on time for the show.
Visa Info

Access Your Travel and Entertainment Discounts

We are pleased to offer discounted rates for airlines, airport transfers and entertainment options.  
View Discounts

Capture More Leads. Make the Most of Every Booth Conversation.

Lead retrieval helps you capture valuable attendee data, strengthen post-show follow-up and turn more connections into opportunities — maximizing your ROI at The NAMM Show.
Learn More

IMPORTANT DATES
September 23
  • NAMM Show Map & App Release
  • Booth Number Confirmations
October 1
  • Order Lead Retrieval Apps & Devices
October 15
  • Begin Submitting Booth Variance Request Form
  • Begin Submitting Fire Marshal Permits
  • Begin Submitting Meeting Room Floorplans
  • Begin Submitting Atmospheric Request Form
  • Begin Submitting Lights Out Request Form